Your LinkedIn profile is your online billboard. It’s your chance to show and share your brand.
It’s a great place to create your professional brand while highlighting a little bit of your personality and expanding your business network.
That is if you do things right—not wrong.
Because too many people make too many mistakes when it comes to self-promoting on LinkedIn and then wonder why their posts don’t get engagement.
This article will show some LinkedIn epic failures and how to fix them.
1- No Profile Picture: You’re making a poor first impression.
Your Profile/ background image is the first thing people see, even if it’s the boring default image. Use this to your advantage to create interest.
2- Weak Headline: You’re underselling yourself.
(By “headline,” I mean the first sentence of your LinkedIn profile.)
Describe what you’re good at. Or explain what the reader will get from what you do. So, readers will stay and scroll versus stop and leave.
In other words, think of your headline as the opening for your story, in 120 characters or less.
3- Weak (or no) summary
You’re wasting an opportunity to ‘continue your story' that you started with your headline.
Just. Write. It.
It’s often the only part of your profile visitors will read (after your headline).
Think of this section as your elevator pitch.
Some elements to consider for your concise story:
“I’m passionate about transforming organizations into innovative, people-centric businesses with a repeatable process that delights customers.”
If you knew visitors would only read your summary, what do you want them to remember about you?
4- Little Black Eyes:
Honesty isn’t the best policy, at least according to some job seekers. People often stretch the truth on their LinkedIn Profiles and CVs in an attempt to land work.
Plus, it’s easier than ever for a hiring manager to discover you’re not telling the truth about your past. Here are 10 ways employers discover the truth behind your resume lies.
5- Not Publishing Any Content:
You’ve spent a lot of time, effort, and money to get your company’s website working well. But you’re missing one thing: Audience.
Rather than searching for people to see your content where it is, try taking your content to a place where people are looking for it. That’s where LinkedIn comes in.